In the NYT, "‘Snow Fall’ at 10." I can clearly remember when this immersive multimedia piece came out — discussing it with my agency colleagues, trying to figure out how we could get clients on board.
content strategy
Everything is brand now, and everything is storytelling now…. People want to know more about these things [that a company is doing]… There’s more interest about the story behind things than ever. And brands have the means to be able to connect that to audiences directly, both in their consumer business and with their storytelling.
— Sam Grawe, speaking to Jarrett Fuller on Fuller’s Scratching the Surface podcast about the convergence of editorial and brand work. Grawe, the former EIC of Dwell and Global Brand and Editorial Director at Herman Miller, is the Chief Brand & Marketing Officer at The Eames Institute of Infinite Curiosity. Cool gigs. Good conversation.
Q&A: GE Managing Editor Tomas Kellner
Monday, July 29, 2013
From this interesting interview at The Content Strategist: GE is one of the brands out there that’s done content really well. Do you think that’s because the topics are inherently interesting, or is it an internal attitude that allows the content to shine? What do you think? What GE does is …"Content Over Keywords" (or, SSO over SEO)
Saturday, July 13, 2013
I wrote this post for the TOKY blog.The TOKY Friday Review
Friday, June 21, 2013
Today I published the second in a new series on the TOKY Blog — notable highlights from what the firm’s been reading, watching, and talking about."The Social Media Editor is Dead"
Sunday, June 9, 2013
At BuzzFeed, Rob Fishman on the widening out of this once-distinct role.Yep, Retailers Can Have Editors-in-Chief
Tuesday, January 15, 2013
The Independent profiles Jeremy Langmead, the former editor of Wallpaper* and Esquire. For a little over two years, Langmead has been editor-in-chief of Mr Porter, the men’s fashion division of Net-a-Porter. It now produces a weekly online magazine, The Journal, in addition to a 40-page print …"Stories at Home, Contributions Away"
Thursday, December 20, 2012
I wrote this post — about content trends in 2012 — for the TOKY blog."Drunk With Power"
Sunday, October 14, 2012
In the New York Times Magazine, an in-depth look at Jon Rimmerman’s $30-million-a-year wine-selling business. It’s a tale of “vivid stories” being told through “idiosyncratic e-mails.” Wine + content strategy = article made for me.Reporting on NMPS 2012
Tuesday, July 31, 2012
At the TOKY Blog, I offer five key take-aways from attending the National Museum Publishing Seminar last June.Mandy Brown:
Monday, February 27, 2012
Really like this post: Iteration in public is a principle of nearly all good product design; you release a version, then see how people use it, then revise and release again. With tangible products (hardware, furniture, appliances, etc.), that release cycle is long, just as with books. But when the …David Carr: "At BuzzFeed, the Significant and the Silly"
Monday, February 6, 2012
From this NYT look at the evolving Buzzfeed: As the consumer Web has matured, readers have become minipublishers, using social media platforms to share information they think will entertain and enlighten their friends. No longer is it just about so-called sticky content that keeps readers around, or …