Everything is brand now, and everything is storytelling now…. People want to know more about these things [that a company is doing]… There’s more interest about the story behind things than ever. And brands have the means to be able to connect that to audiences directly, both in their consumer business and with their storytelling.
— Sam Grawe, speaking to Jarrett Fuller on Fuller’s Scratching the Surface podcast about the convergence of editorial and brand work. Grawe, the former EIC of Dwell and Global Brand and Editorial Director at Herman Miller, is the Chief Brand & Marketing Officer at The Eames Institute of Infinite Curiosity. Cool gigs. Good conversation.