Yep, Retailers Can Have Editors-in-Chief

The Independent profiles Jeremy Langmead, the former editor of Wallpaper* and Esquire.

For a little over two years, Langmead has been editor-in-chief of Mr Porter, the men’s fashion division of Net-a-Porter. It now produces a weekly online magazine, The Journal, in addition to a 40-page print edition called The Mr Porter Post (soon to grow to 80 pages), an electronic missive that goes out three times a week, an annual paperback and an iPad app called The Tux (featuring an interactive guide to knotting a bow tie).

As to whether this is “journalism,” a question this article (and this one) poses, I think it’s clearly not. It’s not independent. What it can be, though, is compelling and creative, thoughtfully structured and well-edited. It’s not “brand journalism,” as some people put it. It’s content with a strong editorial sensibility. 

#content strategy