Marco's "The Magazine"
Thursday, October 11, 2012
Really looking forward to checking out this new iOS magazine from Marco Arment. From his announcement:
But just as the App Store has given software developers a great new option for accepting direct payment, Newsstand has given publishers an even bigger opportunity with subscription billing and prominent placement. Yet most publishers aren’t experimenting with radical changes. They can’t — to fund their huge staffs and production costs, they can’t afford to deviate from yesterday’s model. And most individual writers can’t, won’t, and shouldn’t make their own Newsstand apps.
There’s room for another category between individuals and major publishers, and that’s where The Magazine sits. It’s a multi-author, truly modern digital magazine that can appeal to an audience bigger than a niche but smaller than the readership of The New York Times. This is what a modern magazine can be, not a 300 MB stack of static page images laid out manually by 100 people.