After learning that Cormac McCarthy had died, I went back to my squiggled-up copy of “Suttree,” which of all his novels is the one that moved me most. I first read it in the fall of 2002, right after being whalloped by “Blood Meridian,” and it’s never left me.
Here’s the title character, assessing the unforgettable Gene Harrogate, comically pitiable yet not only that:
Suttree looked at him. He was not lovable. This adenoidal leptosome that crouched above his bed like a wizened bird, his razorous shoulderblades, jutting in the thin cloth of his striped shirt. Sly, ratfaced, a convicted pervert of a botanical bent. Who would do worse when in the world again. Bet on it. But something in him so transparent, something vulnerable. As he looked back at Suttree with his almost witless equanimity his naked face was suddenly taken away in darkness.
Later, McCarthy writes of Suttree dreaming, in a passage rich with equisitely chosen nouns and verbs:
Down the nightworld of his starved mind cool scarves of fishes went veering, winnowing the salt shot that rose columnar toward rifts in the ice overhead. Sinking in a cold jade sea where bubbles shuttled toward the polar sun. Shoals of char ribboned off brightly and the ocean swell heaved with the world’s turning and he could see the sun go bleared and fade beyond the windswept panes of ice. Under a waste more mute than the moon’s face, where alabaster seabears cruise the salt and icegreen deeps.
“A. G. Sulzberger on the Battles Within and Against the New York Times”: I was very impressed with Sulzberger during this extended conversation with David Remnick. Brought to mind the scenes in the Ben Smith book noted below, in which the NYT transforms from an org that appears to seek advice from the likes of BuzzFeed to one that builds on its ‘legacy’ status, rising confidently and profitably as that site falters.
I found a good amount of Ben Smith’s briskly paced new book “Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral” disheartening, in considering the vast amount of energy often bright (not always cynical) people were putting into voraciously attracting and retaining eyeballs with puffs of briefly entertaining trifles (some of which I also hungrily clicked on, and will do so again). Smith shares a number of interesting stories, both from his time observing and then working from within this particular type of machine. This was my favorite small detail, in which Smith recalls what happened after he joined the rising BuzzFeed media empire (after first turning the offer down) and pressed publish on his debut piece, “Welcome to BuzzFeed Politics,” setting the tone for a significant new social news organiziation:
Then I went to check the page: it was nearly illegible, the lines almost on top of each other. BuzzFeed had never before published a full paragraph.
I feel behind not having heard of the Gartner Hype Cycle, which charts the rise, fall, and settling-in adoption of emerging technologies. One of the hosts of the “People vs. Algorithms” podcast referred to it in a recent conversation about ChatGPT. Seems apt. We might be getting closer to the trough of disillusionment.
Our little group paused in front of “Woman in Blue Reading a Letter,” and it was so beautiful that my heart almost stopped. The paint keeps to a narrow range of hues: The wall is off-white with blue undertones; the large map of the regions of Holland and West Friesland is light brown with a hint of green; the two chairs on either side of the woman have glimmering brass tacks that hold their deep blue upholstery in place. One chair is larger than the other, closer to us while the other is farther away, and between them is the space in which the woman stands. She is clad in a top of blue and a skirt of dark olive. All the colors are so muted, it is as though they are remembered rather than painted.
I recently finished and enjoyed Frank Rose’s “The Sea We Swim In: How Stories Work in a Data-Driven World,” which focuses on the power of narrative, particularly for brands. There’s a nice collection of what might be called ancillary brand communications initiatives, including MyJohnDeere, described as an online “information exchange for farmers” — offered as a supplement, say, to the company’s digital brochureware meant to advance the sales pipeline.
It adds up to a radical reenvisioning of what John Deere is and why it exists. As Sunil Gupta of Harvard Business School put it, the real question is, “What business are you in?”
Rose quotes Gupta at length:
For the longest time, if you asked John Deere this question, the company would say they are in the business of producing farm equipment … but if you look at it from a slightly different angle, the reason why a farmer buys John Deere equipment is to have better productivity on the farm. Slowly, John Deere recognized that they are not in the business of producing tractors and trailers, but instead, are in the business of farm management to help the farmers increase the productivity on their farms.
I have a few minor quibbles with Cormac McCarthy’s recent sharp and memorable novel “Stella Maris”, but listening to the audio version — two characters in dialogue throughout — was the ideal way to take it in.
“How Much Does ‘Nothing’ Weigh?” — A fantastic, strikingly photographed feature in Scientific American. The experiment aiming to measure the void of empty space will be conducted in an abandoned mine in Sardinia.
The question of how the most powerful man on the planet found time to read Fates and Furies amid major world events like the Arab Spring and the killing of Osama bin Laden is a perfectly valid reason for skepticism—the guy was and is busy!—but Schultz says Obama found time to read because he sees reading as necessary, and he makes it a priority on his schedule. “He considered [reading] part of being a good leader, part of being a good president, part of being a good father, a good husband, and a good man,” Schultz said.
Sometimes Copilot will be right, other times usefully wrong — but it will always put you further ahead.
From Microsoft’s announcement for Copilot, an (impressive-looking) AI assistant for M365. “Usefully wrong.” Such a striking phrase, so confidently delivered.
Dwell in this environment long enough, and it becomes difficult to process the facts of the world through anything except entertainment. We’ve become so accustomed to its heightened atmosphere that the plain old real version of things starts to seem dull by comparison. A weather app recently sent me a push notification offering to tell me about “interesting storms.” I didn’t know I needed my storms to be interesting. Or consider an email I received from TurboTax. It informed me, cheerily, that “we’ve pulled together this year’s best tax moments and created your own personalized tax story.” Here was the entertainment imperative at its most absurd: Even my Form 1040 comes with a highlight reel.
Such examples may seem trivial, harmless—brands being brands. But each invitation to be entertained reinforces an impulse: to seek diversion whenever possible, to avoid tedium at all costs, to privilege the dramatized version of events over the actual one. To live in the metaverse is to expect that life should play out as it does on our screens. And the stakes are anything but trivial. In the metaverse, it is not shocking but entirely fitting that a game-show host and Twitter personality would become president of the United States.
Later, after chronicling an offensive and absurd incident initiated by a clueless-but-still-megaphoned TikToker:
The dynamics are simple, and stark. The people on our screens look like characters, so we begin to treat them like characters. And characters are, ultimately, expendable; their purpose is to serve the story. When their service is no longer required, they can be written off the show.
Garber doesn’t mention David Foster Wallace’s “Infinite Jest” in her deeply considered piece, but it certainly brought to mind the infamous videotape from that novel. Known as “the Entertainment,” the circulating cartridge is known to be so ridiculously entertaining that anyone who sees it will be compelled to watch it over and over, over and over, until they expire.
“Pentagram: Living by Design,” the exquisite-looking 50-year history of the iconic design studio, has landed at my house. Published by United Editions. Can’t wait.
Favorite new TV show find of the year: “Slow Horses,” streaming on Apple TV+. Great characters and acting, absorbing plot, good humor. After downing seasons 1 and 2, I’m excited to hear there are more to come.
