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A gem by Marco Kaye at McSweeney’s: 

In my portfolio, you will see that unproduced package redesign for Squirtburst, inspired by kinetic typography popular in the West Coast concert posters of the 1960’s. In this designer’s opinion, it creates a visual appeal unprecedented in the beverage aisle. The client called it “uninspired” and said it would make kids “vomit if they stared at it for too long.” Next time you’re at the grocery store, please, pick up any Squirtburst drink and compare our taste levels.

Stephen Schenkenberg @schenkenberg