Seamus Heaney: 1939 – 2013

Sad news: The great Irish poet Seamus Heaney has died at age 74. 

When I was a freshman in college in the early 1990s, I was fortunate enough to take an upper-level English class with Dr. Ed Duffy, who dedicated a few months of the semester just to Heaney’s work. It was a remarkable immersion, and I felt incredibly engaged and grown-up. 

We serially read Heaney’s Station Island, a quest for both the book’s narrator and the course’s students. And at some point we landed on perhaps Heaney’s most well-known poem, “Digging,” which ends this way:

Between my finger and my thumb
The squat pen rests.
I’ll dig with it.

That occupational charge — This is my purpose — was powerful for this future English major, as I suspect it’s been for many others. 

Since then I’ve kept up with Heaney, reading profiles of him, lectures from him, and adding a few of his books to my shelves. Unfortunately, it seems the slim Station Island paperback is no longer with me, though a few fatter collections are.

As I paged back through these this morning, more than a few striking lines still earn the squiggles and exclamation marks with which I marked them the first time through: “the black glacier / of each funeral / pushed away” (“Funeral Rites”); “Love, I shall perfect for you the child / Who diligently potters in my brain” (“Poem”); “The future was a verb in hibernation” (“Villanelle for an Anniversary”); “the whispering grass / Ran its fingers through our guessing silence” (“A Dream of Jealousy”).

To close, I’ll quote from a few longer passages I’d marked, still so vividly earthy and right. From “Death of a Naturalist”:

Then one hot day when fields were rank
With cowdung in the grass the angry frogs
Invaded the flax-dam; I ducked through hedges
To a coarse croaking that I had not heard
Before. The air was thick with a bass chorus.
Right down the dam gross-bellied frogs were cocked
On sods; their loose necks pulsed like sails. Some hopped:
The slap and plop were obscene threats. Some sat
Poised like mud grenades, their blunt heads farting.
I sickened, turned, and ran. 

And the last lines from “Personal Helicon”:

Now, to pry into roots, to finger slime, 
To stare, big-eyed Narcissus, into some spring
Is beneath all adult dignity. I rhyme
To see myself, to set the darkness echoing. 

The Unauthorized Marissa Mayer Biography

22,000 words. A very interesting read.

Ramón Lobo Interviews David Remnick

From the lengthy Q&A:

Coming back to the first topic of our conversation, how can we convince people that Internet is not enough to be informed?

I don’t agree with you. I think the Internet is just a tool, a means of distribution. And it’s a radically more efficient means of distribution than print.

But some people may have the impression they can know everything what is happening only with a click.

And they can. If they buy things on the Internet. In other words, The New York Times can’t be for free and I have no problem with people reading The New Yorker online. I’m 54 years old, you’re 58 and we may prefer it printed for all the reasons that all the people prefer things that they are used to. I prefer certain kinds of drinks, I prefer Bob Dylan to the latest hip hop sensation, but that’s because I’m 54, that’s nothing, that’s just an ordinary normal human being.

What I want to say is that you can be beautifully informed with nothing but a laptop, but you need a laptop and a credit card. Because it can’t be for free.

Can’t recall a single run-in with David Remnick — reading a piece of his, or an interview like this — where I didn’t come away incredibly impressed.

My Father-in-Law, Profiled

“Artist’s wire trees free the mind, shape the future,” written by Doug Moore and published in this past Sunday’s St. Louis Post-Dispatch. With some nice photos to boot. 

To view (and buy?) his work, visit H-Omer.com.

Gass at 89

Q&A: GE Managing Editor Tomas Kellner

From this interesting interview at The Content Strategist:

GE is one of the brands out there that’s done content really well. Do you think that’s because the topics are inherently interesting, or is it an internal attitude that allows the content to shine? What do you think?

What GE does is interesting – that helps. But the culture inside the company is becoming hugely focused on storytelling. We have a CMO and CCO who have pushed us to focus on creating strong content and finding interesting ways to tell our story. Another colleague and I have been traveling around the company and holding writing workshops for our communicators. We teach storytelling – how do you put together an interesting narrative, like something you would read in a newspaper or a magazine. Now you have a chance to write the story yourself, so do it right.

What’s success look like?

The ultimate goal is to retire the press release. It’s a great holder for facts, but you’d never want to read one. We want to tell stories.

As I’ve mentioned in client presentations and conversations more than a  few times, GE’s been doing a great job with storytelling in recent years (GE Reports, GE on Tumblr, Txchnologist, and more).

"The stage directions were lucid... and the color of the binder: Good choice."

Woody Allen’s Films As Infographics.”

With Leo, Two Months In

"Content Over Keywords" (or, SSO over SEO)

I wrote this post for the TOKY blog.

The TOKY Friday Review

Today I published the second in a new series on the TOKY Blog — notable highlights from what the firm’s been reading, watching, and talking about.

"The Social Media Editor is Dead"

At BuzzFeed, Rob Fishman on the widening out of this once-distinct role.

Bezos and the Six-Page Meeting Narrative

A Fortune profile on Jeff Bezos reveals how Amazon’s senior-executive team presents, consumes, and prepares to discuss plans and information:

Meetings of his “S-team” of senior executives begin with participants quietly absorbing the written word. Specifically, before any discussion begins, members of the team — including Bezos — consume six-page printed memos in total silence for as long as 30 minutes. (Yes, the e-ink purveyor prefers paper. Ironic, no?) They scribble notes in the margins while the authors of the memos wait for Bezos and his minions to finish reading.

Amazon (AMZN) executives call these documents “narratives,” and even Bezos realizes that for the uninitiated — and fans of the PowerPoint presentation — the process is a bit odd. “For new employees, it’s a strange initial experience,” he tells Fortune. “They’re just not accustomed to sitting silently in a room and doing study hall with a bunch of executives.” Bezos says the act of communal reading guarantees the group’s undivided attention. Writing a memo is an even more important skill to master. “Full sentences are harder to write,” he says. “They have verbs. The paragraphs have topic sentences. There is no way to write a six-page, narratively structured memo and not have clear thinking.”

Interesting. And people love to bash email, but working to refine and articulate a specific point or goal in writing (including in Basecamp) is valuable for everyone. 

On Quora, a former Amazon staffer gives his (unverifiable) explanation for how these narratives are structured:

Like a dissertation defense:

1) the context or question.

2) approaches to answer the question - by whom, by which method, and their conclusions

3) how is your attempt at answering the question different or the same from previous approaches

4) now what? - that is, what’s in it for the customer, the company, and how does the answer to the question enable innovation on behalf of the customer?

Leo

On Launching The TOKY Research Library

A new post I wrote on the TOKY Blog.

Robert Silvers: Toward a "New Form of Criticism"

At New York Magazine, the great journalist Mark Danner talks at length with The New York Review of Books’ Robert Silvers. Here’s one bit about online publishing and social media, which strikes me not as fuddy-duddy, but very considered:

To tweet or not to tweet. And not to tweet is to be left behind.
And that raises a question: What is this? What are the kinds of prose, and the kinds of thinking, that result from the imposition of the tweet form and other such brief reactions to extremely complex realities? My feeling is that there are millions and millions if not billions of words in tweets and blogs, and that they are not getting and will not get the critical attention that prose anywhere should have unless we find a new form of criticism.

If a novel is published, we have a novel review. If poetry is produced, if a play or a movie or a TV show is produced, there are the forms of criticism we know. With the new social media, with much of the content of the Internet, there are very few if any critical forms that are appropriate. They are thought to be somewhere partially in a private world. Facebook is a medium in which privacy is, or at least is thought to be, in some way crucial. The premise, at least, is that of belonging to a family, a circle of friends. And there’s another premise, that any voice should have its moment. And so there seems a resistance to intrusive criticism.

But this means that billions of words go without the faintest sign of assessment. And yet, if one cares about language, if one cares about the sensibility in which language is expressed, and if one cares about the values that underlie our use of language, such as affection, privacy, honesty, cogency, clarity—then these media, it would seem to me, should qualify as the subject of criticism. We seem at the edge of a vast, expanding ocean of words, an ocean growing without any critical perspective whatever being brought to bear on it. To me, as an editor, that seems an enormous absence.

CoDesign on Editorially

Excited to try this new online writing and editing environment, built by a few all-stars. 

Hemon: "The Book of My Lives"

I’ve written before of the penetrating, often funny essays of Aleksandar Hemon, the Bosnian writer who, fortunately for us, calls Chicago home. His new collection, The Book of My Lives, is terrific, whether the subject is gravely serious (war, illness) or much more fun (pick-up soccer with a crew of fellow refugees). 

Here’s one opening paragraph I quite liked from the essay “The Lives of Grandmasters,” which has just been published online as well:

I do not know how old I was when I learned to play chess. I could not have been older than eight, because I still have a chessboard on whose side my father inscribed, with a soldering iron, “Saša Hemon 1972.” I loved the board more than chess — it was one of the first things I owned. Its materiality was enchanting to me: the smell of burnt wood that lingered long after my father had branded it; the rattle of the thickly varnished pieces inside, the smacking sound they made when I put them down, the board’s hollow wooden echo. I can even recall the taste — the queen’s tip was pleasantly suckable; the pawns’ round heads, not unlike nipples, were sweet. The board is still at our place in Sarajevo, and, even if I haven’t played a game on it in decades, it is still my most cherished possession, providing incontrovertible evidence that there once lived a boy who used to be me.

St. Louisans: Hemon, who I’ve heard read in town before, returns this Friday. Don’t miss it.

FT and the "Finite Read"

From Folio’s “FT Relaunches Web App”:

One of the biggest changes is offering readers both a static version of the morning paper along with a dynamically updated version that automatically updates throughout the day. “The big learning for us with the first app is how important the concept of a finite read is,” says Steve Pinches, FT.com’s group product manager. “Readers love the idea of starting with the FT in the morning and reading it all the way through, which is quite a different concept than on the web. It’s quite a balancing act because we also have a lot of more digitally savvy users who need that ongoing, up-to-the-minute coverage.”

Interesting point about readers who like to finish a thing, even a digital thing. I get it. (There’s a parallel here to why infinite scroll isn’t always appreciated.)

Reading William Gass

Lots going on at my other blog, perhaps most notably Cynthia Ozick’s review of Middle C, which carried the cover of the Sunday New York Times Book Review.

Karen Green: "Bough Down"

BOMB offers an extraordinary excerpt from Bough Down, a volume by artist Karen Green, who is also David Foster Wallace’s widow:

September again and

I take your parents to the lighthouse, I do. There is nothing but September fog to cover our shame, and your father laughs just like you, at the opacity. I want to eat the laugh, I want to rub it on my chest like camphor, I want to make a sound tattoo. I also want to bash these two small people together and see if a collision of DNA will give me my life back. Last night we had a lightning storm, unprecedented. It scared me to think about who might be conducting it.

After they leave I take your last blue pill, but dream about someone being put to death as punishment for putting themselves to death.