Content in Flight

Saturday, October 1, 2022

I said Wow out loud while listening to this epic media move via The Rebooting Show podcast: The new owners of the 95-year-old publisher Flying are building a 1,500-acre air park to center itself in the lives of its pilot-readers. They’ve already pre-sold $27 million worth of property. Not bad for an old niche media brand. (As host Brian Morrisey responds, “You’re not gonna webinar your way to that $27 million.”)

I also loved that the owners doubled the magazine’s production costs to boost the quality — this readership can afford it.

The full story is worth taking in, either through the episode or by reading Morrisey’s companion blog post.