Monday, November 15, 2021

How to write an engaging, smart e-newsletter opener, by the editorial team at Massive Science:

For the past few years at Massive, we’ve tried to avoid a gee-whiz attitude towards scientific discovery. It’s a little * flips open dictionary * reductive, shrinking complex stories into neat boxes, making what are often small nibbles at progress into big kabooming breakthroughs. We know our readers are savvy enough to see through that kind of framing. But sometimes, it’s fun to indulge, and let the wonder of the world wash over you a bit. This Weekend’s Reading is on, well, discoveries and their thrills.