FT and the "Finite Read"

From Folio’s “FT Relaunches Web App”:

One of the biggest changes is offering readers both a static version of the morning paper along with a dynamically updated version that automatically updates throughout the day. “The big learning for us with the first app is how important the concept of a finite read is,” says Steve Pinches, FT.com’s group product manager. “Readers love the idea of starting with the FT in the morning and reading it all the way through, which is quite a different concept than on the web. It’s quite a balancing act because we also have a lot of more digitally savvy users who need that ongoing, up-to-the-minute coverage.”

Interesting point about readers who like to finish a thing, even a digital thing. I get it. (There’s a parallel here to why infinite scroll isn’t always appreciated.)

Stephen Schenkenberg @schenkenberg