Stephen Schenkenberg

Interesting post about another smart, craft-heavy, personal-project endeavor becoming a sought-after business:

It helps that the Bureau’s current clientele is mostly smaller startups and brands who “can’t afford to talk to a Radical Media, or don’t even know they exist,” Ehrlich says. “What they do know is that whether they’re making baseball bats or iPhone apps, they want to tell a story that engages people. That’s content, not advertising. That’s what Made By Hand was all about, and that’s what the Bureau lets me do by working with these kinds of clients directly. We can get to know each other, become partners, create the film together. It’s not just about executing a brief.”