Stephen Schenkenberg

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"Can Pinterest and Svpply Help You *Reduce* Your Consumption?"

In The Atlantic, Chris Tackett describes how Svpply has helped him by “fewer, but better, things”:

The more interesting angle to the shopping via bookmark idea is that in some instances bookmarking is even replacing real-world consumption. Just as Megan Garber explained the endorphin hit we can get from adding a great story to our Instapaper queue, I have found that adding items to my Svpply page gives me a similarly pleasant rush of some pleasure-inducing chemicals. When I spot something online that I think has nice design, might be worth-buying later or would make a good gift, I’ll happily click the Buy Later button in my browser to add it to my Svpply page. Once it is there, I am able to revisit the product later and decide if it is really something I want to buy. I have often removed something later that, in an earlier time, I may have actually bought, not realizing I didn’t actually like the design as much as I had thought or simply that I didn’t need it. 

Posted on January 28, 2012 at 5:57pm
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I live in St. Louis and work in content + brand strategy for TOKY. Long version's below.

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